Idaho Falls, ID
Sales: $700 million
Note: $700 million, estimated, for household and personal care products. Corporate sales: $2 billion
Key personnel: Frank L. VanderSloot, chief executive officer; Cole Clinger, chief operations officer
Major products: Beauty Care: Sei Bella and Renew cosmetics, fragrances, hair care and skin care products. Household Care: Ecosense, MelaPower, Sol-U-Guard cleaners and detergents. Home Fragrances: Revive candles and sprays. Bath & Body: Clear Defense soaps and sanitizers.
New products: Sei Bella Petal Soft Skin, Sei Bella Honey & Rose Bi-phase Recovery Oil; Ecosense Biodegradable cleaning wipes; Pure Aura Petite Diffuser, Clear Relief Peppermint Blend and Blue Heat Muscle Massage roll-on
Comments: Melaleuca calls itself the largest online wellness shopping club in North America, welcoming more than one million shoppers every month and enjoying 96% monthly reorder rates. CEO Frank L. VanderSloot founded the company in 1985 and today he is the wealthiest person in Idaho.
Melaleuca is consistently ranked among the fastest growing companies in the US and, following the outbreak of COVID-19, it is growing even faster, according to Chief Operating Officer Cole Clinger who told the East Idaho News that Melaleuca is hiring at least 50 employees to meet an increased demand of orders the company has experienced since the outbreak.
“Health is on everyone’s minds right now and we are The Wellness Company,” said Clinger. “People want a healthy immune system and they know we have great nutrition products. The number of new customers coming to Melaleuca is exploding and we can’t ship the orders fast enough. The orders are coming in so fast from those new customers and our existing customers that we need more people to fill them.”
In May, Melaleuca held its first virtual convention. During the event, the company introduced four skin care collections—Vitamin C Skin Defense, Honey & Rose Skin Soothing Recovery, Deep Marine Age Protection, and Charcoal & Flower Skin Refining. In addition, the company expand its essential oil offerings with products like Blue Heat pre-mixed, roll-on gel.